Web personalization allows content to be tailored to the interests of the visitor, resulting in increased engagement and higher conversion rates. Leading marketers agree that personalized content should be fundamental to an effective digital marketing strategy, but planning and implementing a personalization solution can be complex or cost prohibitive.
In this session, we’ll introduce the basics of web personalization and demonstrate several simple ways to get started with web personalization on Drupal.
Specifically, we’ll cover:
- An overview of common personalization criteria
- How personalization for authenticated users differs from that of anonymous visitors
- How to build personalization features into your Drupal site using contrib modules such as Personalization, Personalize, and Visitor Actions
- How a custom solution compares to a full-featured SaaS offering like Acquia Lift
Session will include simple demonstrations with Drupal implementation details and various real-world examples.
Note: This presentation has been updated and expanded. It was first presented as part of DrupalCamp New England at Brown University in Providence, Rhode Island on Oct 10, 2015: http://nedcamp.org/new-england-drupal-camp-2015/sessions/web-personalization-drupal-sites-simple-ways-get-started
About The Speaker
Dave Sawyer (cmsdave) is a Solutions Architect at FFW (formerly Blink Reaction) – a global digital agency. He is an Acquia Certified Developer and has 15 years experience in web development – with a focus on open source and PHP-based solutions. Dave has given talks at numerous Drupal conferences including DrupalCon Austin, Drupaldelphia, DrupalCamp New England, Design4Drupal, and DrupalCamp New Jersey. At FFW, he specializes in architecting multi-site solutions, scoping large Drupal projects, and leveraging open source techologies to optimize websites. Previously, Dave has worked as a consultant and developer for Adobe Systems, Bloomsbury Publishing, and The Vineyard Gazette. You can follow him on Twitter at @cmsdave.